The Basics of Article Marketing
Article marketing, also known as “bum marketing”, is probably the best free way to promote a website. Essentially, all you do is write an article and submit it to an article-directory. The benefit to the article-directory is that it receives fresh content and the benefit to you is that you get a backlink. You see, every one of your articles that you submit is followed by a so-called “resource box” where you get to write a few things about yourself and you also get to include a link or two.
So, what you can do is write an article and include a link pointing back to a website where you are selling and affiliate product or a product of your own. You might be wondering, why you would submit your content to someone else’s website instead of your own?
There are several benefits to submitting an article to the popular article directories like Ezinearticles: first of all, Ezinearticles already gets a lot of traffic. Quite simply, an article placed on an article-directory is more likely to be found buy new visitors than if it’s published on your own website. Another benefit is that the links pointing to your website can help increase your own sites importance and authority. If you get lots of links from lots of articles, your site can rank higher in the search engine results for your targeted keywords. Finally, because Ezinearticles is an authority site, it is quite likely that your article will rank in the search engine results for certain keywords. It’s easier to do some link-building and promote an article to get search-engine traffic than it is to promote your own site, especially if it’s still new and unknown.
You can look at it like this: by publishing your content on a popular website, you get the chance to “borrow” some of their traffic and get extra exposure for your own website. That is the essence of article marketing.
Of course, more articles on more websites means more exposure to traffic and more backlinks. Luckily, it’s an allowed and common practice to publish an article on more than one directory. This way, you can get extra benefit from each article to write. A further step is to make use of article spinning programs to create more content in less time and get even more exposure and backlinks.
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